How Indoor Signage Impacts Your Customers’ Purchasing Decision?

In the bustling retail environment of the UK, indoor signage plays a pivotal role in guiding customer behaviour and influencing purchasing decisions. As a professional signage expert, we will share with you why it’s essential to understand the profound impact that well-designed and strategically placed signs can have on the bottom line of a business. 

Here we will look into the various ways indoor signage can affect customer choices and how businesses can use this power to drive sales and enhance the customer experience.

The Influence of Signage on Customer Behaviour

Attracting Customers

Attractive signage is a magnet for customers. A significant 76% of consumers have visited a store or business simply because the signage was appealing. 

This initial attraction is crucial, as it’s the first step in converting passersby into customers. Moreover, nearly 85% of consumers are drawn to bright and colourful signage, which can make a business stand out in a crowded marketplace.

Reflecting Quality

Customers often judge the quality of a business by its signage. Approximately 79% of consumers believe that the quality of a business’s signage reflects the quality of its products or services. This perception can be the difference between someone entering a store or walking past it.

Encouraging Impulse Purchases

Impulse purchases represent a significant portion of retail sales, with indoor signage playing a key role in driving these spontaneous decisions. Signage that promotes limited-time offers or highlights special deals can trigger a sense of urgency and the fear of missing out (FOMO), leading to unplanned purchases.

Wayfinding and Information

Quality wayfinding signage can enhance the customer experience by making navigation within a store straightforward, reducing the need for customers to ask for directions and allowing employees to focus on more complex customer needs. Additionally, signage that provides helpful information or suggests complementary products can encourage additional purchases.

Digital Signage: A Game Changer

Digital signage is revolutionising the retail space with its dynamic and engaging nature. Digital displays capture 400% more views than static displays and contribute to a positive shopping experience for over 75% of customers. Furthermore, digital signage can increase overall sales volume by up to 31.8%.

Strategic Signage Design and Placement

Simplicity and Clarity

When it comes to signage design, simplicity and clarity are key. A majority of consumers prefer signs that are bright, eye-catching, and simple. Text is an essential element, with 83.2% of consumers stating its importance in good signage.

Branding and Consistency

Signage is an excellent medium for showcasing brand values and logos, creating a loyal bond with customers. Consistency across all signage touchpoints is crucial for maintaining a cohesive brand image.

Positioning and Visibility

Strategic placement of signage is vital for maximum impact. Signs should be positioned at eye level to thigh height for optimal visibility. Illumination can also be used to make signs stand out, especially in low-light conditions.

The Role of Signage in the Customer Experience

Security and Trust

Investing in quality interior signage shows customers that a business cares about their experience, giving them a sense of security and trust in the quality of products and services offered.

Enhancing Store Navigation

Well-designed interior shop signage greatly enhances store navigation, contributing to a positive customer experience and setting the tone for a welcoming atmosphere.

Digital Displays and Personalization

Digital displays are not only more engaging but also have a high retention rate, with 83% of people recalling at least one ad seen on a digital billboard in the past 30 days. Personalised digital signage content can further boost the average purchase amount by 19.5%.


Signworld Group understands the critical role that indoor signage plays in influencing customer purchasing decisions. With expertise in creating visually appealing, strategically placed, and brand-consistent signage, Signworld Group can help businesses use the power of indoor signage to attract customers, reflect quality, encourage impulse purchases, and enhance the overall customer experience.

By leveraging the latest trends in digital signage and understanding the psychology of consumer behaviour, Signworld Group can provide custom signage solutions that not only guide and inform customers but also drive sales and foster brand loyalty.

Whether it’s through dynamic digital displays, effective wayfinding systems, or impactful promotional signage, Signworld Group is equipped to elevate your business’s indoor signage and ensure it makes a lasting impression on your customers.

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