Honi Poke Signage Transformation by Signworld Group
Honi Poke is a vibrant poke bowl restaurant based in London known for its fresh and flavourful Hawaiian-inspired dishes. The restaurant aims to provide a unique dining experience with a focus on healthy, customisable poke bowls. To reflect its dynamic brand and attract more customers, Honi Poke sought to enhance its visual presence both inside and outside the restaurant. By incorporating visually striking and brand-consistent signage, Honi Poke creates an inviting atmosphere that enhances the overall customer experience. Their commitment to quality and customer satisfaction sets them apart in the competitive dining market.
Project Overview
Goals & objectives
The project aimed to enhance Honi Poke's indoor ambiance and outdoor visibility, maintain brand consistency across all signage, and create an inviting atmosphere to draw in more customers.
Challenges
Honi Poke needed a cohesive signage solution that stood out in a competitive market while reinforcing its brand identity both indoors and outdoors. Additionally, the site is at one of the busiest locations in Leeds, requiring our team to work out of hours in a very limited time to complete the installation.
Process
Honi Poke's signage project involved consultation, design, material selection, prototyping, client approval, production, installation, and a final walkthrough, ensuring a high-quality, visually striking brand presence.
Solutions We Provided
Secure and Sleek Illuminated Signage Solution
The illuminated sign is securely attached to glass using adhesive and 3M clear VHB, with a sleek finish achieved through reverse-cut acrylic bonding.
Custom-Built Letters for Indoor and Outdoor Signage
Built-up letters are crafted with aluminium returns and 5 mm Perspex opal acrylic for outdoor signage, while internal letters are made of stainless steel, welded, and mounted on stand-off spacers for indoor signage.
Durable and Reliable LED Lighting
Outdoor letters are illuminated with 8500K Samsung LEDs, backed by a 5-year manufacturer's warranty, ensuring bright and reliable lighting.
Custom Finishing for Indoor and Outdoor Letters
Both outdoor and indoor letters are finished in a specific colour matched to the client's requirements, achieved through our in-house spray-painting facility.
Clear Wiring and Professional Finish for Custom Letters
Clear wiring is done externally for outdoor signage, and all letters are carefully constructed and mounted to ensure a professional and durable finish.
Results and Impact
The comprehensive signage solution had a significant and measurable impact on Honi Poke’s business.
Enhanced Visibility and Brand Recognition: The eye-catching outdoor signage, featuring illuminated 3D letters bonded directly to glass with adhesive and 3M clear VHB and reverse-cut acrylic bonded on the back of the glass, made Honi Poke easily recognisable from a distance. This innovative mounting technique, coupled with clear external wiring, allowed for a seamless and attractive finish that drew in new customers and significantly increased foot traffic.
Improved Customer Experience: The illuminated indoor signage, made of stainless-steel letters welded and mounted on stand-off spacers, created an inviting and vibrant atmosphere. This high-quality craftsmanship, colour-matched to Honi Poke’s specific branding requirements, contributed to a more enjoyable dining environment. Positive customer feedback highlighted the improved ambiance, leading to increased customer satisfaction and repeat visits.
Results and Impact
Increased Sales and Foot Traffic: The prominent and visually appealing signage attracted more passers-by, converting them into customers. The rise in sales and overall business performance directly correlates with this increase in visibility and attractiveness of the signage.
Improved Customer Experience: By maintaining a cohesive design across all signage elements, both indoor and outdoor, Honi Poke reinforced its brand identity. The use of aluminium returns and 5 mm Perspex opal acrylic for the outdoor letters, and the specific colour matching from our in-house spray-painting facility, ensured a consistent and lasting impression on customers.
Adaptability to Installation Challenges: Given the busy location of the site in Leeds, our team worked out of hours in a very limited time to complete the installation. This flexibility and dedication ensured minimal disruption and a timely completion, showcasing our ability to adapt to challenging environments.
Let’s Try Our Business Now
For businesses looking to enhance their brand visibility and customer experience through innovative signage solutions, contact Signworld Group today. Email us at info@signworldgroup.com or call us at 01244661919 discuss your signage needs.
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