Budgens, a well-established name in the UK grocery sector, recognised the need to refresh its store signage to better represent its commitment to fresh, quality products. They partnered with Signworld Group for a signage makeover that mirrored their brand values and appealed to their customer base.

The project involved designing and installing new exterior signage for multiple Budgens locations. The signs featured contemporary designs with a fresh color palette, integrating both static and digital elements. The digital signs provided flexibility for the stores to showcase special offers and seasonal products.

The revamped signage gave Budgens stores a more modern and approachable look, reinforcing the brand’s commitment to quality and freshness. The new signs attracted more customers and helped the stores stand out in busy retail environments.