JD Gyms - Dynamic Signage for a Dynamic Brand
JD Gyms, a leading fitness chain known for its state-of-the-art facilities and vibrant atmosphere, sought to enhance its brand visibility and member experience across its locations. They approached Signworld Group for a signage solution that matched their dynamic and energetic brand persona.
Each gym was outfitted with large, illuminated signage that reflected the brand’s modern aesthetic. Key features included backlit 3D lettering for exterior signs and vibrant, digital displays inside the gyms that provided members with real-time class schedules and gym updates.
The new signage transformed the façade and interior of JD Gyms, creating an inviting and motivational environment. It increased brand visibility, drew more foot traffic to the gyms, and enhanced the overall member experience.
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