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How can we attract foot traffic to our store

Brick-and-mortar stores are feeling neglected after people have started shopping online. However, even though many people buy products online, there is enormous popularity that they still prefer offline shopping. And being a store owner, you must look for clever marketing strategies to attract foot traffic.

Foot traffic is not just applicable in the rush hours of your business, but it focuses on the presence of customers around your business. Making your customers physically enter your store is the only key to the success of your business. The simple reason behind it is that high foot traffic means higher sales.

Signworld Group, the bespoke sign company in UK, has brought you some ways to attract foot traffic to your store using signage. Yes! Signage, itself, can increase your foot traffic by up to 54%. It will let people know about your location, product and services and seasonal deals and keep them engaged. So, let’s dive in!

Ways to attract foot traffic to our store:

Make it easy for your potential customers to find your store: Your customers will only choose you if they feel invited by you. So, make sure to make your store easy to find for them. The way they will find you will mostly depend on the location, but you can still improve the accessibility by installing directional signage. You can identify the points your customers find inconvenient, eliminate them and make your store easy to find.
Revamp your storefront: Sometimes, having a boring storefront can distract your potential customers. So, make sure to make it look attractive and trendy. You can revamp it by painting it or adding décor. Another effortless way to promote your business and make the storefront look interesting is by adding external signage. You can easily find a bespoke sign company in UK who can guide you with the best signages for your store.
Invest in visible signage: Visible signage can instantly attract foot traffic to the store. So step outside your store and play with signage. Make sure that they are visible from a distance. Also, the ones that pop up at night, illuminated signages, will do wonders for your business. There is no hardcore rule with the style and material of the external signage; you can just pick something that suits your business needs. Also, invest in high-quality visible signages so that they can last for years.
Focus on In-store experience: Once you are able to attract potential customers inside your store, it is essential to keep them engaged. And for that, you have to focus on offering the best in-store experience. You should add impactful elements in there. And if you want to make your store look better with décor, try something more practical, like signages. You can get the indoor signages customised as per your needs and use them as home décor. These will make your interiors unforgettable and work as promotional and advertising elements.
Advertise your products and store: Advertising is the way to stand in the competitive market. You should pay attention to taking your products and store to a more extensive customer base. And for that, you should advertise both offline and online. For online advertising, focus on Facebook, Google and Instagram ads. For offline advertising, use signages, pamphlets and other strategies to let your target audience know about you.
Setup enticing window displays: Window displays are the best way to build up the conversation with your potential customers. As the windows are pretty dull and can be widely visible from the outside, you should make them look attractive. Here, we are not talking about curtains but window displays. You can use window displays, like window signages, to let them know about your product or services and make your store’s exteriors look better. In addition, you can put critical merchandise at eye level, including the right amount of space between fixtures and products and update your windows regularly for better results.
Install the sandwich boards: Installing sandwich boards right outside your store can also be a great trick to attract potential customers. These are inexpensive and very easy to set up. You can place them just outside your store with exciting content written with colourful chalk.
Add Curbside “Extras”: You do not always have to invest your entire efforts in making the storefront look good; you can attract foot traffic by curbside marketing too. Here, you can put the signages on the sidewalk with some witty message, a call to action or a special discount. It will attract them towards your store by itself.
Create memorable monument signage: Being a retail store, you must get monument signage for yourself. It is the need of all buildings, especially those who want their target audience to know about themselves. It will also make your business look compelling. You can consider any material to design the monument signage, but Sign makers in Chester suggest digital signages as they can also attract foot traffic at night.
Pull out the floor signages: If you want to do something different than wall signages or freestanding signages, invest in floor signages. These are placed on the floor and uplift your advertising strategy. Also, installing floor signages just outside your entrance gate can make your target customers feel welcome. Here, you can invest in floor signages with arrows, cute sayings, types of items or lines to carry. People notice the entrance before the interiors, so you must make it look the best and lead them to the door.
Add custom parking lot signages: If you own a big store with your own parking space, you can customise the parking lot signages. Have you seen the light pole signages at the restraints or gas stations? Don’t you think that they initially grabbed your attention? It is how the parking lot signages will work. You can get them in full colour to grab attention. The ones with light, pictures or attractive messages will speak louder to the target audience. You can contact the signage companies in Blackpool and get them customised for your store.
Use Murals on Building: If you want your store to be immediately recognised by the target audience, get the murals for your building. You can get them in attractive colours and with visible text. You can also get your logo placed on it so that the audience can know where they are. If you can’t put murals on the building, invest in freestanding banner holders. They will also work in the same way as murals and cost you comparatively less. Remember that your goal is not to tell your products’ prices but to showcase them.
Get the wicket yard signage: For stores with a lot of ground space, wicket yard signage can be a great way to attract foot traffic. They are lightweight signage that can be pushed into the ground and stand about three feet high by two feet wide on the floor. You can get them to highlight limited-time offers or give a personalised message. You can get them customised based on your demand using studier or temporary material.
Use QR Code signages: If you want to do something out of the box, get the QR code signages. QR codes are square barcodes that can be scanned for further information. Many big stores use them to offer more details about the store or products to their potential customers. You can get a QR code printed on the signage by connecting with a bespoke sign company in UK and placing it outside your store. Potential customers can scan it whenever they walk by your store and get important information about you.

Some other ways to attract foot traffic to your store are:

Invest in your employee’s well-being and keep them engaged.
Build your online presence with an offline presence.
Don’t neglect social media opportunities and email marketing.
Make sure to make your old customers feel ‘Special’.
Hold in-store events and work with influencers and brand ambassadors.

Traditional Signages still allow you standout:

Even though most stores sell their products online, some of them still believe in offline business. And most online businesses also need a store to connect with both online and offline customers. While there are many ways to attract customers online, offline methods are still limited. But here is a medium that can make your store attract more foot traffic- Signages.

Signages are traditional but very effective methods to get potential customers to know about your existence. It will make you stand out, especially when there is a lot of distraction for your target audience. You can get the signages that your potential customers can ‘SEE, READ and TAKE AN ACTION”.

See it: Pay attention to the signage placement and bright colour.
Read It: Pay attention to the easy-to-read fonts and avoid wordy content.
Take action: Pay attention to the message and make it as convincing as possible to persuade the target audience to take action.

Tips to increase the foot traffic to the store using signage:

Install a wide variety of signs: To attract customers, you have to make them feel ‘Needed’. And for that, you should take the help of retail signages. Install a wide variety of external signage from the beginning of the customer’s sales journey. Signworld Group suggests getting outdoor, promotional, directional, digital and display signages.

Outdoor signages will drive the attention of potential customers and leave the first best impression of your business on them.
Promotional signages will grab customers’ attention and make a great addition to the store’s exterior. You can display upcoming discounts, deals and promos to attract them.
Directional signages will allow potential customers to find your store easily.
Digital signages are updated signages that don’t involve printing. It is easier to update the text and graphics of the digital signages easily.
Display signages will allow grabbing customers’ attention while making your store’s exterior look good.

Pay attention to the signage’s design: If you own the proper external signage to attract foot traffic, but your customers aren’t still showing interest in your store, it means you are not paying attention to its design. You need to pick the correct text, colour and design elements for it. We suggest you use bold fonts as they are easy to read from a distance, keep the message of the signage attractive, and incorporate suitable colour themes and psychology tools to attract them.
Stand out from your competitors: It is hard to believe that your competitors aren’t following the same strategies that you are following to attract foot traffic to their stores. So, in order to make your potential customers choose you, you have to stand out alone. Here, make sure to get more creative with the signage’s design. It will grab the customer’s attention and drive sales to your store.

Final Words:

There are many innovative ways to help you attract foot traffic to your store. And the best way is to play around with external signages. You can understand what your target audience wants and provide them the same. Also, focus on repetition because when your target audience notices the same kind of elements each time, they will remember you better. Lastly, make sure to focus on operating standards and staff engagement. By combining all these elements, you will move one step forward towards becoming a well-positioned business.

In case you are looking for sign makers in Chester, Signworld Group can be a great choice. We are one of the top external signage makers who can fulfil all your signage needs. You can tell us the problem, and we’ll make sure to solve it using the correct signage. We would love to help you grab foot traffic to your store with our best quality signages.