Benefits of Monument Signs for Business

Signs are a common and useful way of keeping people updated about your business’s presence. There are many internal and external signs in UK, and each solves a different purpose. There are plenty of options available to businesses, and sign makers in Chester are focusing on designing the best signs for them. And monument signs are one of the most preferable options selected by businesses. These are the freestanding signs positioned in front of a building or across the road.  

If you think your advertising strategy needs a little bit more effort, monument signs could be the best pick. These signs are the best solution for increasing visibility in the offline world. They can help customers and target audiences to find your business and allow you to generate more revenue. This Signworld Group blog focuses on Monument signs and how they can benefit your business.

What are Monument Signs?

Monuments signs are the freestanding elements that are mounted on the ground level. These are made up of different materials, but the most common ones you will see on the road are bricks, stones, plastic and metal. Many brands select these signs with lighting to grab more attention.

The main purpose of monument signs is to offer information to be read at eye level. Also, installing monument signs will let your target audience know your location. These are the combination of graphics and architectural designs that adds uniqueness to your advertising and marketing strategies. These are cost-effective ways to boost your sales and brand recognition. Many signage companies in UK designs monument signs, where the top picks are:

• Single Building signs

• Multi-tenant signs

• Illuminated signs

• Outdoor directories signs

Benefits of Monument Signs for business:

1. High Visibility: Monument signs are large enough to get noticed from a distance. And by adding the lights to it, you can also increase its visibility at night. If you don’t have the right signs, you are missing out on half of your potential customers. And more than 57% of customers don’t even know about your existence because of the same reason. As the monument signs are large and designed with important information, potential customers can notice them from a distance and would desire to visit you. You can place them close to the roadway or sideways to increase visibility.

2. Sophisticated Style: Monument signs can be designed using different materials and styles, serving as beautiful architectural pieces that fulfil practical functions. These signs can enhance the outdoor space. You can contact the sign makers in Chester and get them to match and complement your existing design statement. The attractive elements can grab more attention and show your quality and attention to detail to the target audience. By selecting sophisticated styles of monument signs, you can boost your brand image and attract more audiences.

3. Durable: Monument signs are built to last in the outdoor environment. The materials used for designing these signs are capable of fighting harsh weather situations. These require minimum upkeep. You may find monument signs costly in the initial stage, but these can offer advantages for years. These are located in the perfect line of sight of people passing by and will look inviting for 355 days in the year.

4. Boosts marketing: Monument signs are kind of outdoor signages that are located directly in the line of sight and maximise the marketing. When you have different modes of online advertising, these outdoor signages will be your great mode of offline marketing. These will help the target audience to recognise you easily; if they find you interesting, they will be more likely to invest in your product or services. So even if your monument signs offer small information, they can help a lot in marketing.

5. Offers Flexibility: Monument signs can be designed in different ways, depending on your budget. And you can place them at any location. You can be as creative with them as you want to. You can even combine different elements in them. For example, illuminated signs can be the perfect monument signs as they are bright and can be visible at night. You can even choose digital signs for this purpose if you want to update the messages regularly. Contact sign makers to know about available options.

6. Highly Memorable: Messages given through monument signs are very memorable. It makes the target audience think that you are doing something out of the box and different from competitors. In addition, these signs serve as landmarks for passing by drivers and local residents.

7. Practical: Sometimes, people might face trouble while finding your building. Through Monument signs, you can indicate your location to the visitors. These can also be used for maintaining architectural themes and adding consistency to your brand. Selecting the right signs for your building can enhance the brand image and brand recognition and market your business.

8. Reach the potential audience: You are missing a very big opportunity by not doing something different to attract customers. Your loyal customers might know where you are located, but many other people out there might require your product but can’t find your building or know about your existence. So, through monument signs, you let people know about your existence and draw their attention. These can be located within five miles of the location to attract people with any additional efforts.

9. Cost-effective: Monument signs stand steady under all weather conditions and solve the marketing purposes 24/7. These are the perfect investment as they stand straight for years. You don’t have to invest a lot in their maintenance because of steady material. These are inexpensive forms of advertising and cost much lower than billboards, social media and newspapers.

Uses of Monument Signs:

Monument signs can be used to solve different purposes, such as:

• Displaying important business information, like amenities, opening hours, etc.

• Expanding your business recognition to people passing by.

• Advertising for events, promotional offers and discounts.

• Displaying information, like holiday messages, quotes, weather forecasts, traffic reports, etc.

• Making your building easy to find by people.

• Adding consistency to your offline marketing and advertising strategies.

• Enhancing your target audience base.

External signs in UK help people passing by to know about your business. And the monument signs are landmarks and multi-purpose tools that offer a 24/7 long presence. These are permanent marketing devices, especially the ones with illumination.

Material Options for Monument Signs: 

Monument Signs can be designed in different forms and using different materials. Here is the list of most common material options for monument signs:

1. Concrete: Concrete monument signs are one of the basic options. They last for a very long time and can handle all kinds of weather changes. You will mostly notice them in the parks or entrances of the city.

2. Foamcore: Foamcore monument signs have the glance of stone or brick but are comparatively lightweight. These are also easy to remove and install. If you are looking for budget-friendly external signs in UK, these can be the best option.

3. Aluminium/Metal: Aluminium or Metal monument signs have a modern look and design. These are very sleek and sharp and can be used to design monument signs in assorted shapes.

4. Brick/Stone: Brick or Stone monument signs are the stable option. If you want decent monument signs with an elegant feel, choose these.

5. Wood: For the traditional feel, you can select wood monument signs. These are usually seen on commercial and municipal properties.

6. Plastic/HDU: Plastic or HDU (high-density urethane) monument signs can be found in different shapes and sizes. These materials are easy to mould.

Does your business need monument signs?

Monument signs benefit each business in different ways. It adds a lot to marketing strategy. And businesses who want to establish their presence in the market and spread awareness locally, monument signs can be very effective. These are large and capable of imposing presence, authority and brand awareness. Now, the question comes, does your business need monument signs; the real way to identify it is by asking yourself. You should know whether it can benefit you or not. We would suggest the local businesses or the ones with big buildings to opt for these signs.

Whenever you are choosing the monument signs in UK, keep 4 things in mind:

• Design: Monument signs are found in different designs and can be easily customised. You should know what design will work well for you. Here, make sure that the design you use should go well with your business niche. You should also focus on the colour, lighting, size and content you want on the signs. Keep the elements big enough to be noticed by fast-moving vehicles.

• Location: The placement of monument signs will define the worth of your investment. These are the extension of your business that helps in branding and people to find you. You must install these signs on busy roads so that more people can notice them.

• Material: As mentioned above, monument signs can be designed using different materials. And you must select the best possible option. The monument signs are outdoor signs, so these should be durable and stand steady in all weather conditions. If you are confused with the material, talk to the signage companies in UK. They can guide you throughout the process.

• Budget: The overall monument signs and their design will depend on your budget. You must discuss it with the sign makers in Chester so that they can suggest the best options in your price range. Also, depending on the budget, you can easily get the signs customised.

Final Words:

Monument signs are cost-effective around-the-clock advertising solutions that will help in increasing traffic and sales. These will enhance your overall visibility and help the visitors remember you. So, do you want more customers through monument signs? Take help from signage companies in UK.

Signworld Group is the full-service sign makers in Chester who have been offering the best quality monument signs to clients for years. We can help businesses and individuals with durable, cost-effective and customised monument signs that fulfil their needs. These signs will work as an effective form of street advertising and branding and enhance the brand’s image. So, you can count on us and give us the chance to manage and install your monument signs. If you have any questions regarding monument signs? Contact us, and our experts will help you out.