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Farm & Pet Place’s new Flagship Store opens its doors to the public.

Wednesday, June 22nd, 2011

Signworld group were recently selected amid stiff competition to design and create new and exciting Signage and internal point of sale products for their new Flagship store in Mold North Wales which opened its doors on the 16th April this year. The brief was to utilise some of the companies well recognised existing branding but to update the specification so that the company projected a more modern image to its customers. Signworld also had to look at way finding signage so that visitors to the store were efficiently directed to the product areas they were looking for. Signworld utilised the existing logo and then created an eye catching 3D multi-layered design effect which was visually eye catching & attractive together with bold adjacent lettering informing the public exactly what Farm & Pet place is all about in store.

Farm and Pet PlaceĀ  loved the new designs, concepts and costings that Signworld provided and shortly after manufacturing began, with a very tight deadline with less than a week to manufacture and install the signs the pressure was certainly on. No stranger to short lead times, working with large international clients regularly, Signworld Group were able to meet the demand. Manufacturing began with CNC machining of the signage components, a satin black aluminium finish was chosen over the conventional gloss black for the logos which helped capture light rather than reflecting it back as well as large white letters each standing at 450mm high were arranged into the 3 clear bullets points of information, clearly visible for all to see. Signworld also manufactured a large eye catching Totem sign at the entrance to the store with visitor information detailed within the sign. The sign is the first glimpse and introduction to the many products that await the customer in store. The Installation of all of the signage was expertly carried out by a team of skilled Signworld engineers and as you can see in the gallery below, the finished signs really do look special.

Farm & Pet Place Ltd, are extremely proud of their strong Welsh Heritage, established in 1970 and originally specialising in traditional Welsh farming, timber merchants as well as some van sales. The business has consistently developed and grown from those early days eventually acquiring five small premises in the North Wales area and in 1994, Pet Food and accessories where added, along with a new name, now calling themselves Farm & Pet Place. The company currently have four stores which are open 7 days a week, its success with its loyal customers has led the company to further investigate plans to open further stores in the near future. Farm & Pet Place has gone to great lengths to source quality products and has developed their own brand “Dr Green”, with great success now supplying wholesalers nationwide.

With a site as big as the new Mold store, Farm & Pet Place needed to ensure that all of their staff looked at their very best. Signworld’s sister company Embroidaworld.com were tasked to provide smart uniforms to each member of staff, various samples of quality garments with embroidered Farm & Pets Place company logos where provided to the client, using our modern state of the art embroidery multi-headed embroidery machines and software we were able to persuade Farm & Pets that we could deliver on both cost & quality. Signworld Group operate seven different companies within the group ranging from signage, sign maintenance, work wear, web design, steel fabrication, specialist vehicle markings and exhibition and display products, with the ability to provide a very unique range of products, it enables our busy clients to focus on just one supplier with clear financial savings to both parties. Operating from a modern 17,000sq ft facility in Broughton just outside Chester City centre enables many clients easy access to many products and services,. If you would like a quotation on any of Signworld’s products or would like to discuss your project with a none-pushy technical assistant, please either call in, telephone or email us. Allan Stephenson group Managing Director says “Keeping our customers completely happy is what makes our business stronger, many of our clients are happy to refer us onto their business associates by recommendation and we are very proud of our reputation as market leaders in this industry. We are conscious that we need to maintain this position and are currently half way through a one million pound investment in new technology as well as further construction and development of our Chester HQ to accommodate further demand for our products